Filed Under: Motion Graphics | After Effects | Commercials

In the Heart Of Media City

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Project Outline:

The brief was to bring to life a 2D logo, give it life and 'excite' it up to a point where it would explode and react to the audio while still beating.

The logo was re-created in after effects as a 3D shape and animated to separate channels of audio using scripts to create inertia and a relationship with the audio. I decided to code it rather than use plugins to be able to get better control on the separate panels and their X, Y, Z positioning.

Media City

Project Credits:

My Role: Motion Graphics Designer / Director
Creative Agency:
Onfire Creative